The Internal External Matrix or IE matrix is based on an analysis of internal and external business factors which are combined into one suggestive model.

Scores: 

1.0-1.99: Represents a Weak Position.

2.0-2.99: Represents an Average Position. 

3.0-4.0: Represents a Strong Position

The IE matrix can be divided into three major regions that have different strategy implications:

I, II, IV GROW AND BUILD

III,V,VII HOLD AND MAINTAIN

VI VIII, IX HARVEST OR DIVEST